State Bank of India (SBI) clerks will now have to double up as marketing executives as well, it seems.The recent notification issued for SBI clerk recruitment contains this change under the job profile section for clerical cadre employees.
Clerk job profile: In most public banks, clerks are responsible for completing transactions, preparing vouchers, maintaining records & interacting with customers directly.You can also see clerical cadre officials in the cash counters – so their position can are referred to as clerk cum cashiers.
SBI recruitment: The recruitment advertisement for 6113 clerical jobs in SBI says,
“The new recruits must have flair for marketing & will be required to make customer calls & provide banking services, advisory services & cross sell products etc. inside & outside bank premises. The duties may involve extensive outdoor travelling. Depending upon requirement, there will be flexible working hours and working in shifts.”
Some of the banking experts said that this change in profile is not new, as it was already mentioned during their 11000 clerks recruitment (held in Nov 09). By this move, SBI could have aimed for the below,
- Increase the efficiency of clerk employees
- Bring down the cost of appointing separate marketing officers
- Maximize resource usage with existing workforce
We remember writing about choosing public or private banks few weeks ago. There were some strong opinions registered by many readers who went to comment that, job in private banks involves marketing, targets, deadlines etc. & would prefer public banks for the less work & pressure-less environment. For them, this could be a matter of concern.
With the nation`s largest public sector bank - State Bank of India adding marketing duties to clerks – it has to be seen how other public banks define the position of clerk.
- News analysis by www.bankexamsindia.com | Copying articles without permission should be avoided