State Bank of India (SBI) clerks will now have to double up as marketing executives as well, it seems.The recent notification issued for SBI clerk recruitment contains this change under the job profile section for clerical cadre employees.
Clerk job profile: In most public banks, clerks are responsible for completing transactions, preparing vouchers, maintaining records & interacting with customers directly.You can also see clerical cadre officials in the cash counters – so their position can are referred to as clerk cum cashiers.
SBI recruitment: The recruitment advertisement for 6113 clerical jobs in SBI says,
“The new recruits must have flair for marketing & will be required to make customer calls & provide banking services, advisory services & cross sell products etc. inside & outside bank premises. The duties may involve extensive outdoor travelling. Depending upon requirement, there will be flexible working hours and working in shifts.”
Some of the banking experts said that this change in profile is not new, as it was already mentioned during their 11000 clerks recruitment (held in Nov 09). By this move, SBI could have aimed for the below,
- Increase the efficiency of clerk employees
- Bring down the cost of appointing separate marketing officers
- Maximize resource usage with existing workforce
We remember writing about choosing public or private banks few weeks ago. There were some strong opinions registered by many readers who went to comment that, job in private banks involves marketing, targets, deadlines etc. & would prefer public banks for the less work & pressure-less environment. For them, this could be a matter of concern.
With the nation`s largest public sector bank - State Bank of India adding marketing duties to clerks – it has to be seen how other public banks define the position of clerk.
- News analysis by www.bankexamsindia.com | Copying articles without permission should be avoided
14 comments:
amol rewadkar,latur
i think it is an right move by sbi to assign the work of marketing to newly recruited clerks.it will also help ful for the clerk to improve their communication skill &personality
10,000 Rs. salary me kya kya karvaayenge?? last time (22000 clerk recruitment) they have tested bad experience of about 8000 clerk employee turnover due to this Marketing job...this time lets see what the strategy is...i believe for marketing job they should appoint seperate staff on contractuall basis. They are doing till time.
hello friends it is just for notification and formalities only...it is not sure that clerk should do the marketing... there is a plenty of in the bank for clerk officials.. so dont worry about this matter...it is as same as old..work... any way all the best for ur future. thank.Regards a new person who is known little bit better about this topic. like wel wisher..
This move indicates that even a clerk has to develop multiple skills and I think the SBI is trying to grab the opportunity to utilize all the talented candidates to their full potential,because of the high percentage of highly qualified students are recruited in the previous recruitment this move was obvious, but they must think on raising their salaries so as to avoid high employee turnover.
a marketing job in sbi is fine and always a nice move but the salary is a concern. marketing people always get more salary because there work involves traveling and many more thing which adds to their pressure. so had the salary been a little more it would have done but in rs 10000 ..................................
Hi to all
It was already mentioned in SBI clerk ad. It is also the need of an hour. Well lets see what the job profile includes....
Dear friends
U dont worry. start preparing for JAIIB and become an officer at the earliest
raj
I think it is good move by SBI.I have been selected in the recent
27,000 Clerical recruitment.I have not received Offer Letter yet.Anyone recieved it?
NIRANJAN.
sbi has selected 2353 candidates from west bengal circle. but no body receive appointment letter. when they will send?
friends
u will get joining latter after diwali ... and get joined till last of november....
sbi is always making unjustice for the candidates.. It took almost a year to call for the interview and declare final result..again nobody knows exactly how much time it will take to send the joining letter...i appeared for it and appeared for allahabad bank as well..allahabad hold the exam in the month of march and i got the appointment letter in the month of july itself..it is been three monts i am been with allahabad bank ..
Im also in allahabad bank.Im also doing a great job in banking institution.Hay frndz if ur selectd or doing job in othr banks thn dnt leave it for SBI.Bcz thr r heavy work load n u cnt bear it.My frnd who is in SBI since 2 years has nevr been told me tht he is hapy in SBI.NAM BADE OR DARSHAN CHHOTE.If u wnt 2 live life happily thn dnt leave anodr banks.Ol the banks have same salary.SBI give 500 rs more nthng more.If u dnt have job thn acept it.Its nt 4 demoralising bt tru.Bcz its experienced n other thng is tht most of banks wil merge in sbi so old employees of other banks shal be senior.Think n take decision.Best of luck.
frends
i am working for ICICI bank.
what i suggest you to dont think about marketing or any profile.just enjoy the job you are doing.Dont just creep everytime.Marketing doesn't mean door to door selling .this profile is very challenging and for daring people only.those who love challenges in life they prefer marketing roles not like others who will only seat in the back office and maintain data.You will attain a lot of meetings,seminars with different clients.You will get to understand what is the thinking pattern of society.This will make you more mature.
It will add value to your resume after 2-3 years down the line.You will find yourself very powerful and dignified person in society after accepting this roles.
Finally frends i ll suggest you dont loose this opprtunity to be successful.Decision is yours.After all itz SBI.Client will come at your door step to give you business rather going from door to door
well worth the read. I found www.bankexamsindia.com very informative as I have been researching a lot lately on practical matters such as you talk about…
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