LIC DSE Recruitment for 13000 Posts All Over India Announced!

lic recruitment 2012,lic dse recruitment,lic direct sales executive exam,lic dse jobs,lic sales jobs,jobs in lic,lic insurance jobsLife Insurance Corporation of India (LIC) - the oldest & most popular public sector insurance company in India was formed in the year 1956.Currently with over 2000 branches across 8 zones of the nation, LIC announced recruitment for 13000 DSE posts.


The primary job of a Direct Sales Executive (DSE) in LIC is mostly marketing. They would have to bring in new business, meet customers, provide policy related services to customers in allotted areas.It may also involve travelling & touring within those regions.


Post – Vacancies:

Direct Sales Executives (DSE) – 13,148 posts (see below for zone wise list)

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The position is contract based & selected candidates shall be engaged for 3 years.



Online application registration – June 17 to July 7, 2013

Written test/ Interview – to be announced later


Am I  Eligible?

The government owned insurance company has framed the following criteria for those applying to DSE jobs,

  • Aged between 21 - 35 yrs, as on June 1, 2013 (max. age is 40 for sc/st, 38 for obc)
  • Degree from a recognized university (preference for marketing majors)
  • Should have good knowledge of English & local language
  • Computer skills (MS-Office) is an added qualification.

Based on the performance of executive, monthly remuneration would be fixed.


Process of Selection

LIC will fill vacancies by selecting candidates through a written test & short listing from them for personal interviews.

While the date, venue, time etc for the objective type exam will be intimated later, it would comprise of the following sections – General knowledge, Test of reasoning, Sales Aptitude & Numerical ability. 

Those who qualify in the written test shall be shortlisted for personal interviews which is the final stage of selection.



Applicants have to pay application fee of Rs.100 (except SC/ST) in cash at any LIC branch under account code 114034 & obtain a miscellaneous receipt containing payment details.This should be submitted at the time of test/ interview.


On successful fee payment, proceed to submit the online application form available at Do not forget to save the generated username/password & also print the submitted form for future reference.


More Info: Those interested to apply for LIC direct sales executive recruitment 2013 can download the notifications for specific zones from their website here

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avhiphop said...

So LIC has divided the recruitment into zones. Above that they are asking for the specific city when registering. My question is if you select a zone and then the city are you going to compete against the people who have selected that specific city as well. In that case isn't better to choose a city where less people will apply to negate certain competition. Also keeping in mind since its direct sale executive you will be required to speak the regional language (I am guessing this part). Anyone please tell how the recruitment will be done? Zone wise ? City Wise ? General Wise ? Any info will be helpful.....:)

Unknown said...

Do not confuse with selection process. You just select on the basis of your performance. And by the way this is just a zone wise exam you hv to select zone and than select a city as you center. Okkk